Soon after Malala woke up in a London hospital bed, Edelman announced it was handling her media needs pro bono. Edelman staff worked to help the family deal with the waves of media and public interest. Together, the group created a Malala brand: a brand of hope, advocacy and peace. With only five team members on her account, Edelman has successfully managed her press (there is currently a weeklong waiting period for any interviews), her book coverage and her humanitarian efforts. While her story is one to be remembered for decades, without the help of a dedicated PR team, it could easily lose its message. Many are unaware of Edelman’s … Continue reading Susan Griffiths